Yes.
Nothing is allowed to be small anymore. Nothing is allowed to be moderate, partial, ordinary, seasonal, boring, or just good enough. Every preference must become an identity, every habit must become a protocol, every disagreement must become a moral emergency, every meal must become a philosophy, every viral post or breaking news item must become a referendum on civilization, every feeling must become a public performance, every hobby must become a monetized personal brand, and every single decision must be optimized, defended, aestheticized, and turned into something approximating Von Clausewitz’s total war.
